“So simple it hurts.”

Waking up to misinformed statements about climate change, egged on by an east coast snow storm, (duh global warming can’t be real if snow is cold,) I went on a rampage to read about people who actually cared about the current state of things. If I hadn’t found this, I might’ve spent the rest of my day in bed wallowing in my hopelessness.
Check it: Unpackaged is a London market with “the same simple concept… that food packaging is generally a pretty dumb idea and we, or more appropriately, the supermarkets, need to reeducate ourselves and reconsider the way we view unnecessary packaging in the 21st Century.”
Perfect- I knew my disdain for Packaging class had to be rooted in something deeper than hating X-acto knives and 90 degree angles.
More awesome pictures at WeHeartIt AND look at the beautifully simple graphic design from Multistorey.